Optimization Insights

AI-powered recommendations to improve your ad performance.

72/ 100

Account Health Score

Your account is performing well, but there are 4 optimization opportunities that could improve your score. Applying the high-priority recommendations below could increase your score to an estimated 85+.

8 optimizations applied 4 pending

Recommendations

Increase Budget for Summer Sale Campaign

high priority

This campaign has a CTR of 3.0%, which is 2x above your account average. Increasing the daily budget could capture more high-intent traffic.

Impact: Estimated +40% conversions with $200/day increase

Suggested Action: Increase daily budget to $700

Pause Ad Set B in Brand Awareness Q4

high priority

CPC has increased by 40% over the past 3 days while conversions dropped. This ad set is consuming budget without delivering results.

Impact: Save approximately $85/day

Suggested Action: Pause underperforming ad set

Narrow Audience for New Audience Prospecting

medium priority

This campaign has high impressions (165K) but a relatively low conversion rate. Narrowing the audience targeting could improve efficiency.

Impact: Estimated +25% conversion rate improvement

Suggested Action: Refine audience targeting parameters

Test New Creative for Retargeting Campaign

medium priority

Creative fatigue detected — the primary ad creative has been running for 21 days with declining engagement. Fresh creatives typically boost CTR by 15-30%.

Impact: Estimated +20% CTR with new creative

Suggested Action: Upload and A/B test new ad creative